Wednesday, September 30, 2009


bocage, the shoe company, always does great print ads. this one is no exception. totally politically incorrect it would never appear in the usa (propagating racial stereotypes - native americans as bloodthirsty savages). what i like is that at first glance it looks like the squaw has taken the woman prisoner to steal her boots but... on closer inspection you see that not only has she stolen her boots but has in fact skinned her and is wearing said skin as a tunic. a totally gratuitous detail that pushes this into the sublime for me.

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